healthcare
Case Study | 632% ROI Healthcare Provider
Learn how we helped this Healthcare Provider get a 632% ROI within a week without changing the ad spend.
No matter how much was invested in Google and Facebook Ads, the Landing Pages were a bottleneck preventing the development of a successful campaign.
Our specialists managed to find and fix this issue while optimizing the whole strategy, making PPC and Social Media Marketing more efficient.
The Gameplan
Step #1
New website with a more intuitive UX/UI to increase the number of generated appointments
- Responsive design, adapting to every device for a better user experience.
- Fast and minimalist design, for loading time < 2 seconds.
- Best of UX/UI to provide seamless interaction.
- New copy to improve conversions.
Step #2
Because their primary purpose was specific, we recommended geo-targeting as the best strategy, based on budget and distance.
Focused geo-targeting allowed us to increase inbound calls and decrease cost-per-click without changing their budget on Google Ads, followed by Remarketing on Social Media.
- Cost per lead dropped 56%
- 159 appointments in one week
The Results
More qualified leads
The new ad strategy successfully increased the number and quality of leads.
- 183 leads in one week
- 69% more than the previous week
More appointments
The higher quality leads generated a spike in appointment scheduling.
- 137% more appointments than the previous week
- 41% increase on Lead-to-Appointment rate
Let’s build something great together.
We’re proud to say that our efforts, along with the great doctors, have efficiently connected patients with the specialized care they so desperately needed.
Apply today for a free Audit and let us discover new opportunities for your business.
